![]() ![]() If you want more specific tips on How To Write a Bio for a Website then our step-by-step guide has a full breakdown. Here are 15 About Us page examples to give you some inspiration to build your own. With all these tips in mind, you should have all the tools needed to write an About Us page. Also, customers will be more willing to trust a company that aligns with their own values.įinally, put a face to the business! Introduce the team – if you have one – and the founder. What do you stand for? What kind of image do you want to portray to your customers? This will show the “human” side of your business, and help make it more relatable. If others have trusted you in the past and were happy about the outcome, new customers are more likely to trust you themselves! It will also help you build your credibility as a whole, and prove that what you are claiming is true.Īnother crucial point is outlining your company values. If you have some, definitely showcase your past achievements or positive reviews. Sharing your company story will help your clients to empathize with you and your business. Basically, how your business got to become what it is today. Talk about your breakthroughs, your milestones, and your evolution. This is also the perfect place to showcase your brands’ vision statement.Įvery single company has a story, so tell yours! Your customers will want to know about your backstory, and what made you want to start your business in the first place. This is also your opportunity to show what’s unique about you and your business. The story would personalize your brand, provide context and meaning to your product or service. Make sure the page is accessible across all devices. ![]() Tweak the odd sentence, add images, chop them out, introduce a video, etc, based on what the data tells you. The About Us page is a great place to bring that story up. Spend a fair amount of time checking your analytics for traffic volumes, bounce rate and visit duration on the page. It will guide your customers as to whether they think they should shop with you or not. When you have an awesome story about how your company was created to change people’s lives, share it. ![]() This helps to identify what you have to offer and why customers should care about your brand specifically. The first key thing to include in your About Us page is your mission statement. This is how you can attract your target audience to your online store. The way you decide to approach this is very important, as the design, visual aspects, and written content showcases how you want your brand to be seen. It allows them to identify who you are as a brand, and what you stand for. It’s the number one source of information for anyone who wants to know more about you, and can often be the first thing that a customer looks up. The About Us page of your website is an opportunity for you to tell the story of your business, your values, and your achievements. ![]()
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